As Facebook is in social networking, so is Twitter in microblogging, and same could be said about the position that YouTube has amongst video-sharing services. Previously, Metacafe had its own position, but apparently after lagging behind in competition, it has been bought by The Collective, which is full-service entertainment management company in Hollywood. Though Metacafe is not an entertainment site per say, it is more of a social media site, where people can connect through their video-sharing and video-surfing activities. And for The Collective, entering into an online business like that might not be advisable.
However, being an entertainment management company, they want to turn around the site along the same lines. Recently a report by All Things D says that the deal has been finalized, but further details of the terms of this deal have not been made public. The Collective has an experience in online video through managing such talents that emerged from YouTube as Annoying Orange, iJustine, Shane Dawson, Freddie Wong amongst others.
It is rather strange that most of the entertainment management companies think that they can only manage other aspects of social media too, like handling Facebook and Twitter accounts of celebrities, especially near a concert or a tour or release of an album. This means that Metacafe might also turn into more of a promotional entertainment site for their talent rather than a general video site where anything could be seen. But what exactly would happen is for the time to tell.
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