Facebook originated in the U.S., though it does not assign itself any nationality, but having its headquarters there, it seems to be a case. Mark Zuckerberg, along with a group of his tech geek friends, who essentially were reluctant to have any face to face contacts, started this social networking site, Facebook.
Being proud Americans, they wanted obviously to expand this net of online socialization to other countries, without limiting it to America. And that is just what has happened. Today, more non-Americans use Facebook than the U.S. citizens and what is more surprising is that Facebook’s growth in the U.S. has basically stopped. It has slowed according to a new report from ComScore.
According to the report, Facebook’s audience in the U.S. has grown just 5% in April, which is way too slow for the 24% last year in April. What could be the reason for this decline? One factor that comes to mind is that of American attitude toward personal security. Both the increase in cyberbullying on Facebook and its privacy policies have made a lot of users very disappointed to the extent that they have stopped using the social network at all.
Upon this report, Facebook has not expressed any of its own explanation as to why the trend has gone negative. In 2011, U.S. had contributed 56% of the Facebook’s ad revenues. This means that if not in terms of its user base then at least in its profits, U.S. is still an important market for Facebook.
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