Name: Splash

Quick Pitch: Splash offers a simple way for event planners to manage and share events with guests.

Genius Idea: Splash users can track RSVPs and post event photos on a customizable event website.

Planning the perfect event can be a lot of pressure — ordering the food, booking the talent, picking the decorations and, of course, how to get the guest to the party.

Ben Hindman, the creator of an event planning startup, thinks he has the answer: a Splash page.

Splash launched this week and offers a simple way for event planners to invite guests to events. It helps with every step from pre-event promotion and production to reliving memories with photos. Guests can RSVP on Splash by entering their names and emails, and they can find everything they need to know about the event at the same place. Directions to the event are provided via Google Maps.

Splash features Twitter chatter about the event, and event planners can moderate what tweets are posted. The idea is that guests will also share the event with friends on social media to create buzz about the party. After the event, the Splash page manager can post pictures to the Splash page for guests to look at.

“I discovered something peculiar about successful events: They never die,” Hindman said. “As an event planner, you have two equally crucial jobs: generate excitement leading-up to the big day and capture memories from the event that will live on forever.”

Splash is powered through One Clipboard, Hindman’s four-month-old event planning startup that allows planners to plan, budget, schedule, brainstorm, share files with team members, and more. Splash event pages can be created quickly with a template. You just plug in a photo — or chose from stock photos — and add the who, what, when, where and why details.

Hindman started developing Splash in early 2011 to add on to OneClipboard, which has about 300 event planners budgeting millions of dollars. As a former director of events, Hindman knows how difficult it can be to keep track of every little detail for a huge event. His goal was to make event planning easier and more organized. Splash is free to use. Try out Clipboard, too, with a free 15-day trial, and after that pricing plans start at $24 per month.

“Our goal is to enable anyone, novice or pro, to create an experience that their guests will never forget,” he said.

To get a better idea of what Splash is all about, check out one of Hindman’s events.

Photos courtesy of Splash

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

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