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Super Bowl XLVI: The Ads [LIVE BLOG]

February 5, 2012 3:24 pm

Some will go home heroes, some will fail miserably. Reputations will be built and destroyed tonight.

No, we’re not talking about the guys on the New York Giants and New England Patriots, we’re talking about the people behind the ads that are running during the big game.

For the second year in a row, Mashable is live blogging the Super Bowl. Once again, we’re only mildly interested in what’s going on on the field. But we’re very focused on the ads.

I am Todd Wasserman, Mashable‘s business editor. Joining me this year will be some Madison Avenue bigshots, including Euro RSCG Chairman Lee Garfinkel, Kaplan Thaler Managing Director of Digital Strategy and CRM Danny Flamberg, 360i Vice President, Emerging Media David Berkowitz, Gyro Executive Creative Director Mike Tittel and Landor Associates chief marketing officer Hayes Roth. In addition, Vice President of Marketing at Bluefin Labs Tom Thai and his colleague, Associate Marketing Manager Eleanor Dowling will be providing some real-time social media stats and Mashable‘s own Charlie White and Sam Laird will be on hand to offer some color commentary.

Join us at 6:30 p.m. EST. We’ll cover all the ads, from kickoff to the final second.

The Most-Shared Super Bowl Ads Before the Game

1. "The Bark Side" (Vokswagen)

Not surprisingly, the sequel to the most-shared ad of last year's Super Bowl, and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars's "The Imperial March." So does that mean there will be dogs in this year's ad? More Star Wars? We'll know soon enough.

Click here to view this gallery.

More About: Advertising, liveblog, Marketing, Media, Super Bowl, trending

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