Sean “Diddy” Combs took to YouTube, Twitter and Facebook this week to announce the launch of REVOLT TV — a new socially connec…" />

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Sean ‘Diddy’ Combs Announces Social Media-Driven Music TV Channel

February 22, 2012 2:25 pm

Diddy Twitter Pic

Sean “Diddy” Combs took to YouTube, Twitter and Facebook this week to announce the launch of REVOLT TV — a new socially connected music and news-driven cable channel coming to the Comcast-NBC network in 2013.

Combs, the founder and CEO of Bad Boy Worldwide Entertainment Group and hip-hop artist, says he wants to connect music makers to music lovers. It’s fitting that the TV network using social networks to reach viewers would turn to YouTube to broadcast initial plans.

The television channel will deliver music videos, live performances and music news. Social media will drive audience interaction with the network and featured artists.

“REVOLT is the first channel created entirely from the ground up in this new era of social media” Combs said in a statement. “We’re building this platform for artists to reach an extraordinary number of people in a completely different way.”

Combs has taken to Twitter in recent days to accept congratulations from fellow entertainers — and fellow Twitter heavy hitters — like Rihanna, Busta Rhymes, Ashton Kutcher and Ryan Seacrest.

He has also used the social network to clear things up about REVOLT. He stated it is “not a black network,” but rather all about music.

REVOLT TV will be one of the four new minority-owned independent networks to debut on Comcast between July 2012 and January 2014. Another big name joining Combs on television is NBA hall of famer Earvin “Magic” Johnson, whose channel Aspire will deliver programs geared toward African-American families.

In the YouTube video, Combs mentioned watching MTV, HBO and BET growing up, networks now considered competition in entertainment television. An invitation has been extended to other major cable networks including Time Warner, DirectTV and Cablevision to carry the new channel.

Tell us if you will tune into REVOLT TV. Do you think it’s a smart move to mix social media with TV?

Image courtesy from Sean “Diddy” Comb’s Twitter account.

More About: Business, Media, Social Media, social networking, Twitter, Video, YouTube

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