Pepto Bismol…" />

Technology News as it Happens.

You are here: Home » Technology » Tech Buzz »

Pepto Bismol Throws Pinata-Smashing Fiesta on YouTube for Cinco de Mayo

April 22, 2011 5:32 pm

Targeting the victims of the next big hangover-inducing holiday, Pepto Bismol has introduced a YouTube app for Cinco de Mayo.

Visitors to Pepto Bismol’s YouTube channel can find a handful of options to make their own “Pinata Smash” video. There are four different pinatas to choose from, two snacks to fill them with and two “smashers.” When the video is completed, users can share it on Facebook or Twitter.

Kristen Stutz, assistant brand manager for Procter & Gamble, says that there will eventually be 15 to 20 iterations of the video. “The idea was not just to provide content, but be able to enage [consumers] with it,” she says.

The effort will be promoted with a YouTube takeover on May 1 and a “Pinata Smash” segment during the Jimmy Kimmel Live! On May 4, an online ad campaign and PR outreach featuring Busy Philipps of Cougar Town.

The program is part of the brand’s marketing overhaul that began last July with the sponsorship of the Nathan’s Famous July Fourth International Hot Dog Eating Contest. Since then, the brand has sought to align itself with other days on the calendar linked to overeating, like Thanksgiving and the Christmas holidays. Cinco de Mayo fits the bill, Stutz says.

Another facet of the plan is a complete reversal of Pepto’s ad spending breakdown. Previously, up to 90% of the brand’s ad budget went to traditional media like TV; now that figure is as low as 10%. Most of the rest goes toward digital media. The company claims that since the switchover, sales have improved.

The brand’s reliance on a YouTube app also illustrates an experimentation among marketers in social media outlets beyond Facebook and Twitter. While YouTube is usually seen as a launchpad for would-be viral videos, few have used it for branding widgets. Likewise, LinkedIn, which has been barely touched by most marketers, is beginning to see some new experimentation as well.

More About: advertising, Cinco de Mayo, MARKETING, Pepto Bismol, Procter & Gamble, youtube

For more Business & Marketing coverage:


Leave a Reply


 

Latest Technology News

  • Internet Amazon Reviews have Equal Importance to Professional Critics

    Amazon Reviews have Equal Importance to Professional Critics

    Reviews are important especially when you are looking for a good recommendation for a book, a film or a product. The evaluations made are supposed to be free of bias or favouritism. Professional critics are hired by news agency to do just that for them. But according to Harvard Business Review, reviewers at Amazon.com hold their special importance too. The reason being that amateur critics on Amazon.com are from every walk of life and tend to give more honest opinion [...]

    Read more →
  • Internet Useful Google Search Commands

    Useful Google Search Commands

      Google is a sea of knowledge and to find the required result sometime things didn’t went as per our needs. So there are few Google useful Search Commands which can prove very useful for getting the required Fish out of Google 1. Site:  The Google site command will show you all the URL’s within the domain you specify. This allows you to see all of the pages that Google has indexed within your site. Not only will this command [...]

    Read more →
  • Top News Facebook fixing the Final IPO Price

    Facebook fixing the Final IPO Price

    The world’s largest social networking site, Facebook has raised up the price of its initial public offering (IPO) and plans to charge for shares at its stock market debut, giving the leading social network a value that could top $100 billion. Facebook will trade under the symbol “FB” on the technology-heavy Nasdaq. Trading is expected to begin on Friday. Under a dual-class stack structure, Facebook founder and chief executive, Mark Zuckerberg, retains 57.3 percent of the voting power of the [...]

    Read more →
  • Information Technology

    Drawbacks of using Standalone Ledger System

    Following are the drawbacks for using Standalone Ledger system in your organization 1-      Data Redundancy Using standalone systems always lead to data redundancy. Data in one system is useless for other system. 2-      No Integration There is no integration between Standalone systems of different departments working in the same organization. 3-      Less Reliable Due to less integration, Data Entry Operators have to input the data for each department while increasing the chances of human error and making the software application [...]

    Read more →
  • Hardware IRQ – Interrupt Request Channel How and Why?

    IRQ – Interrupt Request Channel How and Why?

    How we Share IRQs (interrupt request channel) and why? Interrupt request (IRQ) indicates which devices are assigned to each channel. The operating system allows us to use only certain IRQs. Other IRQs are reserved for a standard set of devices. If there is a sharing conflict with an IRQ, such as a mouse not responding, use Device Manager to locate and troubleshoot the problem. What is an Interrupt? A request for attention from the processor. When the processor receives an [...]

    Read more →
  • Databases Which Database is Best?

    Which Database is Best?

    It’s the question many of persons normally ask to me. “Which database is the best?”  And my answer is always the same; databases are like clothes you wear according to your size and status. So don’t see toward other’s experience just analyze your volume and size and then decide what database actually suits you. Let’s have a look on different databases and their qualities. We will move from medium to maximum.   1-     My SQL Introduction: MySQL is exceptional database [...]

    Read more →
  • Top News What is DNS and how to use Google Public DNS?

    What is DNS and how to use Google Public DNS?

    What is DNS? Domain Name System (abbreviation: DNS ) is useful whenever human readable domain name’s conversion is required i.e,  www.2tech.net require to be converted into an IP address that represents a machine containing www.2tech.net web files.  This task is very important and considered to be a backbone for www. Understanding DNS internal working: Consider you want to call a person named “Yasir”, you can’t dail it on your phone, there would be hundreds of thousands of people with the [...]

    Read more →