had an awkward time embracing social media, has launched an uncharacteristically zany and slightly lewd series of web shorts. The…" />

Technology News as it Happens.

You are here: Home » Technology » Tech Buzz »

Meet “Heidi,” Nestle’s Social Media Spokesmodel [VIDEO]

May 5, 2011 3:27 pm

Nestle, which has had an awkward time embracing social media, has launched an uncharacteristically zany and slightly lewd series of web shorts.

The shorts, called “A Moment With Heidi,” feature a pigtailed Bavarian woman using her downtime to daydream as she microwaves a Lean Pockets Pretzel Bread Sandwich. The six (so far) videos range from zany (Heidi bouncing a basketball while painting and playing a keyboard with her foot or arm wrestling, above) to prurient (Heidi getting her face splashed while playing “Milk Pong”).

Nestle’s not alone in taking a more adventurous approach to web advertising than traditional TV allows. Brands ranging from Ford to K-Swiss have recently pushed content that would get a PG-13 or, in K-Swiss’s case, R rating to attract the attention of Gen Y’ers on the web.

Whether Heidi will gain a similar following remains to be seen. So far, the videos have only gotten views in the three- and four-digit range and the brand’s Facebook Page has about 29,000 fans.

Several other Heidi videos are promised on the product’s Facebook Page, which features a $1.50 “Like”-gated coupon. “We won’t pay you to ‘Like’ us,” the site reads. “Unless you consider a coupon payment.”

More About: advertising, facebook, MARKETING, nestle, youtube

For more Business & Marketing coverage:


No Comments

Leave a Reply


 

Latest Technology News

  • Internet Amazon Reviews have Equal Importance to Professional Critics

    Amazon Reviews have Equal Importance to Professional Critics

    Reviews are important especially when you are looking for a good recommendation for a book, a film or a product. The evaluations made are supposed to be free of bias or favouritism. Professional critics are hired by news agency to do just that for them. But according to Harvard Business Review, reviewers at Amazon.com hold their special importance too. The reason being that amateur critics on Amazon.com are from every walk of life and tend to give more honest opinion [...]

    Read more →
  • Internet Useful Google Search Commands

    Useful Google Search Commands

      Google is a sea of knowledge and to find the required result sometime things didn’t went as per our needs. So there are few Google useful Search Commands which can prove very useful for getting the required Fish out of Google 1. Site:  The Google site command will show you all the URL’s within the domain you specify. This allows you to see all of the pages that Google has indexed within your site. Not only will this command [...]

    Read more →
  • Top News Facebook fixing the Final IPO Price

    Facebook fixing the Final IPO Price

    The world’s largest social networking site, Facebook has raised up the price of its initial public offering (IPO) and plans to charge for shares at its stock market debut, giving the leading social network a value that could top $100 billion. Facebook will trade under the symbol “FB” on the technology-heavy Nasdaq. Trading is expected to begin on Friday. Under a dual-class stack structure, Facebook founder and chief executive, Mark Zuckerberg, retains 57.3 percent of the voting power of the [...]

    Read more →
  • Information Technology

    Drawbacks of using Standalone Ledger System

    Following are the drawbacks for using Standalone Ledger system in your organization 1-      Data Redundancy Using standalone systems always lead to data redundancy. Data in one system is useless for other system. 2-      No Integration There is no integration between Standalone systems of different departments working in the same organization. 3-      Less Reliable Due to less integration, Data Entry Operators have to input the data for each department while increasing the chances of human error and making the software application [...]

    Read more →
  • Hardware IRQ – Interrupt Request Channel How and Why?

    IRQ – Interrupt Request Channel How and Why?

    How we Share IRQs (interrupt request channel) and why? Interrupt request (IRQ) indicates which devices are assigned to each channel. The operating system allows us to use only certain IRQs. Other IRQs are reserved for a standard set of devices. If there is a sharing conflict with an IRQ, such as a mouse not responding, use Device Manager to locate and troubleshoot the problem. What is an Interrupt? A request for attention from the processor. When the processor receives an [...]

    Read more →
  • Databases Which Database is Best?

    Which Database is Best?

    It’s the question many of persons normally ask to me. “Which database is the best?”  And my answer is always the same; databases are like clothes you wear according to your size and status. So don’t see toward other’s experience just analyze your volume and size and then decide what database actually suits you. Let’s have a look on different databases and their qualities. We will move from medium to maximum.   1-     My SQL Introduction: MySQL is exceptional database [...]

    Read more →
  • Top News What is DNS and how to use Google Public DNS?

    What is DNS and how to use Google Public DNS?

    What is DNS? Domain Name System (abbreviation: DNS ) is useful whenever human readable domain name’s conversion is required i.e,  www.2tech.net require to be converted into an IP address that represents a machine containing www.2tech.net web files.  This task is very important and considered to be a backbone for www. Understanding DNS internal working: Consider you want to call a person named “Yasir”, you can’t dail it on your phone, there would be hundreds of thousands of people with the [...]

    Read more →