The Blackberry Torch, last year’s Autumn release from Canadian mobile phone manufacturers Research in Motion, represented an important moment in the company’s history. Reports have shown this year that more young people than ever are using the Blackberry range and this is due to a change in perspective from the phones creator. From developing fantastic phones for the business world, on which the messaging and e mail services took a front seat, to creating a more rounded package that would not only attract the attention of all their existing business customers but also a new generation of customer who, just a few years ago would never think to purchase a Blackberry. The Torch was a big part of this change as it put these intended changes into action. What is it exactly about the Torch that sets it apart from the Blackberrys of the past?
Well first of all, the blackberry torch was the first phone to feature Blackberry 6, the latest version of Blackberry’s own operating system. This new OS was packed full of new features which improved the usability of the phone no end and ironed out some of the issues that previous versions of the Blackberry platform had. The new home screen on the Torch is better than anything Blackberry has offered in the past, allowing you to alter how the interface is set up so that your home screen suits you. The new webkit browser is also great, allowing for much more casual browsing.
The multimedia aspects of the phone are also great, and with 8gb of memory on the phone you get plenty of opportunity to utilise Blackberry’s new found love of all things multimedia. RIM have even included a good camera on the phone, something that is inadequate on a lot of their previous models. It boasts 5 megapixels and has loads of settings, including over a dozen different focus settings for all scenarios. The success of the Torch has been no accident and it seems that RIM’s willingness to alter people’s perceptions of them is paying dividends.
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